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Brand Social Strategy
Content | Community Engagement

Deep experience leading the development of a brand's social identity, voice, content strategy and content production for top consumer brands, from Starbucks Emerging Brands (Seattle's Best Coffee, Evolution Fresh and Teavana) to Ancestry and Alexia Foods. This includes driving  both editorial and campaign-driven hero content, community engagement approach and crisis/issues response.
Integrated Campaign & Paid Media
Strategy
360 Campaigns | Paid Media | Web Content
 
Broad experience across paid, owned and earned:
Leading multi-million dollar paid media campaign strategies and execution for brands like Turtle Wax, Elkay, Smartwell and Velcro, including ecommerce and lead generation campaigns.. 
Driving 360 brand campaign strategies, from advertising creative to consumer engagement, for brands like Ancestry, Coca-Cola, Quaker Oats and Starbucks Emerging Brands.
Leading the development of web, UX and SEO strategy for brands like Chick-fil-A and Pilot Flying J.
Influencer Engagement
Creator Engagement | Advocacy | Press
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Deep experience developing both paid and earned influencer strategies with quality storytelling at their core for clients like Coca-Cola, Netflix, Starbucks emerging brands and Quaker Oats. This also includes leveraging micro creators for efficient brand content and engaging traditional media in both a national and local capacity for brands like ConAgra Foods, Hershey's and Beam Global.

Experiential 
Exclusive Events | Tastings | Conference​s

 

Experience creating content as part of unique experiences for influencers, media and consumers on behalf of brands like Quaker Oats, ConAgra Foods and Hershey's.

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